On November 18, 2023, we introduced our flagship beer to the beautiful city Mekelle!
Geza Gerallas, one of the biggest and most popular cultural places in Mekelle, served as the venue for our launch event. With an attendance of 750 individuals, including officials, distributors, outlet owners, Influencers, consumers, and United Beverages internal team. The occasion featured a blend of DJ music and a Masinqo performance, giving the event a cultural ambiance, this in turn gave our brand a special connection and sense of belongingness towards our consumers. As one of the grandest and most pivotal events for UB, the launch held a huge significance for our brand Anbessa to offer its persistent quality and serve our consumers with their unmet needs.